Selle Italia and the myth of the SLR

SLR Boost: the myth evolves with the lightest ever short saddle. The most iconic saddle of Selle Italia, the SLR, which for years has been the reference point in terms of style, performance, comfort and lightness and which has supported great champions such as Alberto Contador and Alessandro Ballan, is renewed in an evolution capable of overcoming the most advanced frontiers in terms of lightness and … Continue reading Selle Italia and the myth of the SLR

Loulou, c’est fou!

Crazy Loulou, absolutely crazy Loulou. Loulou is not an invented character coming from who knows what fairy tale or from who knows what illusory world, he is a real man made of flesh and blood, but capable, however, of actually launching himself into a fantastic dimension, on the edge of the surreal. This year his story starts from a distance, just under two months ago, … Continue reading Loulou, c’est fou!

Sportful and Granfondo Strade Bianche 2019

GRANFONDO STRADE BIANCHE 2019: SPORTFUL PRESENTS A CYCLING SHIRT TO SIGN WITH YOUR EXPERIENCE ON THE ROAD AND SHARE WITH #MYSTRADEBIANCHE There are unforgettable experiences that, once lived, we bring with us all our lives. Very often there are very common objects related to these moments that take on a particular meaning and become unique; they are loaded with meaning and are a handhold to … Continue reading Sportful and Granfondo Strade Bianche 2019

Briko® starts the desire for Cycling

In view of the summer season, the desire for bikes starts to grow stronger and stronger. Thanks to the new Corsa clothing line, the Gass helmet and the Superlight glasses, Briko® is the protagonist of the passion on the pedals. The range of products of the Italian brand includes light and comfortable garments and accessories that aim to achieve the highest possible degree of protection … Continue reading Briko® starts the desire for Cycling

Great Climbs: The Manghen Pass

What we are going to describe is one of the longest and hardest climbs in the Alps, part of the route of the Sportful Dolomiti Race (better known as Granfondo Sportful) and, for 2019, the key climb inside the 20th stage of the 102° Giro D’Italia. The last appointment for climbers before the stage in Verona, where the winner of the Giro D’Italia 2019 will … Continue reading Great Climbs: The Manghen Pass

BRP and FIT-LINE: the correct positioning for your saddle.

How many times have you wondered how to position your saddle correctly? And how many times have you asked yourself: “but I’m pedalling correctly”? Many times we cyclists don’t even realize that we are pedalling badly or in an unsuitable position and this can cause, in the long run, unpleasant health problems. Small pains in the intimate areas, some muscular problems or simply an inefficiency … Continue reading BRP and FIT-LINE: the correct positioning for your saddle.

Red Hook Charm

Don’t think it’s the Giro d’Italia, don’t think it’s the Tour de France, don’t even think it’s a classic from the north; the Red Hook is a completely different and atypical cycling experience! It’s like entering into a parallel reality that first fascinates you and then, necessarily, conquers you with its colors and its atmosphere of challenge to the death. Red Hook Crit was born … Continue reading Red Hook Charm

24Bottles: The New Glamour Icon Of Sustainability

How many times have you taken with you uncomfortable disposable plastic bottles to the office, to the university, while doing sports…?! A huge waste in terms of waste and volume! 24Bottles represents the new frontier of eco-sustainability, which has transformed a common need into a lifestyle. The Italian brand born in 2013 has set itself the goal of reducing the environmental impact, in particular the emission … Continue reading 24Bottles: The New Glamour Icon Of Sustainability